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Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio
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Loyalty Program : Buy Now, Pay Later

  A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank.  Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time.  Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The relevance of

How can a Warehouse Management System have a Positive Impact on Your Warehouse?

How can a Warehouse Management System have a Positive Impact on Your Warehouse? A fulfillment warehouse is a vital part of any eCommerce business, but it can be challenging to organize and run smoothly. If your warehouse is in chaos, it can be difficult to keep up with orders and meet customer demands. A warehouse management system (WMS) is a software application designed to support and optimize warehouse functionality and distribution center management. WMS software guides inventory receiving and put-away optimizes orders' picking and shipping and advises inventory replenishment. It helps control and manages the day-to-day operations in a warehouse. Of course, WMS functionality can vary, from essential functions, pick, pack, and ship to advance programs involving material handling devices. Let's look at these points below. Unify your e-Commerce orders. Never have multiple credentials logins to your marketplace platforms The squirreling of e-Commerce orders is a problem that ma

Cloud Computing Technology in Ecommerce

The e-commerce market has boomed thanks to rapid advances in cloud computing technology. According to Gartner’s report on the impact of cloud computing technology on e-commerce, e-commerce has allowed businesses to respond more quickly to market trends than in-house technologies, however, deploying cloud computing has also its cons which IT leaders must consider. It is approximately 92% faster to install an e-commerce platform using cloud computing technology than developing it in-house. Cloud computing technology can be private, public, or hybrid. While private cloud services are delivered by a single organization or data center to internal users, public cloud services are provided as pay-per-use services by third-party providers over the internet. Hybrid combines the best of private and public cloud services. Cloud services can be categorized into Infrastructure-as-a-Service (IaaS), Software-as-a-Service (Saas), and Platform-as-a-Service (PaaS). An example of each is : IaaS - Netfli

Customer Retention Strategies for E-Commerce

Customer Retention Strategies for E-Commerce Gone are the days of Henry Ford when he said, “You can have any color so long as it’s black” . Retaining customers is an important aspect of e-commerce strategy as customer acquisition costs increase with new e-retailers crowding the market and vying for the attention of online customers. According to ,  65% of a company’s business comes from existing customers, and increasing customer retention by just 5% boosts profits by 25% to 95% . 82% of companies surveyed agree that retention is cheaper than acquisition. Customer retention strategy , of course, depends on the lifecycle of the brand or online retailer’s platform. At the early and growth stage in a lifecycle, businesses are likely to focus on customer acquisition as the brand or reputation needs to be built among consumers. But a foundation for customer retention strategy needs to be developed in order to maintain consistency with the target audience over a long

What is Headless Commerce ?

What is Headless Commerce? Headless commerce is a trending topic today in e-commerce and a leading force in optimum digital consumer experience. “ Shopify, a company that offers e-commerce solutions, had reported astounding growth in 2020, with revenues growing 86% year over year and GMV growing 96% . ” Shopify is one such example of a headless commerce solutions provider. “According to research by the advisory company Gartner , one of the top strategic technology trends for 2021 and beyond has been coined the “total experience,” or TX.” Headless commerce has the capacity and capabilities to offer TX.  Headless commerce essentially decouples the front end from the back end of e-commerce applications. The front end of an ecommerce application is the visual form that a customer experiences, such as the presentation layout on a mobile app, an online shop or an interactive screen at a shopping mall, whereas the back end of an e-commerce application is functional, namely the database in

Influencer Marketing in E-commerce Strategy

  Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, or Ky

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