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Survival instincts conquers Brick and Mortar Store Giants!!! Trendy opening-up of click and mortar stores.

From the dawn of the civilization,  from Mesopotamian to Sumerian and from Indus Valley to Egyptian,  trade has become the symbol of economic affluence. The evidence of trade between those civilizations has been unearthed and proven by the Archaeologists. There were shreds of evidence of the shops and shopping arcades in the Mohanjadoro and Harappa excavations . As the centuries go by, those erstwhile civilizations shopping arcade trading points, have evolved themselves into Shopping streets and Bazars. During the 18th century, the shops of the ancient civilizations evolutionized themselves into General Stores. In the year 1857 Charles Dickens, the famous English Novelist in his novel 'LITTLE DORRIT' for the first time coined  a new name for the General Stores as  Brick and Mortar Stores   and that new name has come to stay forever to indicate physical stores. In the year 1859 Great Atlantic & Pacific tea company opened its first chain of grocery stores,  follo

Digital advertisement spending - A Boon or a Wane for the online sellers?

  Advertising is the lifeblood of the digital economy. - Nick Stringer The year is 1994 - First time in the history of world wide web a digital advertisement banner appeared on the web.    Within a span of 25 years, inspired by its tremendous growth, the digital advertisement spending has surpassed the conventional advertisement in the United States of America (in 2019). Mind boggling - so quick, so much in a so short span of time. In comparison with the TV with Print Media advertisement spending, calculating from the date of the first TV advertisement which appeared on 1st July 1941, the TV advertisement spending has taken 77 Years to surpass the Print Media. Billions of dollars piped-in to the digital advertisement every year due to more and more businessmen converting their advertising activities to digital and also more and newer modes of digital advertisement platforms entering the market.  Why these huge spending on digital advertisement platforms? Whether w

Return of the King - The Customer. How to do Customer Centric Services to improve the business?

The customer is the most important asset of a company.  You have to maintain it spic and span  by giving an excellent service. When the Online Shopping Mart was born out of internet innovation. the sellers' world rejoiced by bursting more and more crackers of technological innovations in support of it. But the sellers, while beaming on the success of the online market places,  have shaken the very edifice and the bedrock of the online market place - The customer,  and pushed them to a forsaken place.  Instead, they have made the decorations - The technology, as the frontispiece. The online sellers simply forgot that unless the King - The customer,  blesses them they cannot continue to be the Loyal Subjects of the Online Shopping World. The customer is the monarch of a company and he can build you up or down. He is the only person who can strip anyone of his position right from the CEO to the end man of a company. The Wikipedia says, - " in sales, commerce an

BE IN LOCAL, GO ON GLOBAL: How to be a local manufacturer and also be global online seller.

The Success of a Manufacturer depends on,  how well his products are purchased by the consumers. The timeline of international trade dates back to the Sumerian Era of Mesphotomien region (around 2000 to 3000 BCE) and then to the Chola Era of Southern India. If we delve deeper into it,  we see the Incense Trade Route is much older than the Silk Trade Route.  The  Incense trade route included a network of a major ancient land and sea trading routes linking the Mediterranean world with eastern and southern sources of incense, spice and other luxury goods (gold, silver, ivory and precious stones) stretching from Mediterranean ports across the Levant and Egypt through Northeastern Africa and Arabia to India and beyond. During the middle ages, the Silk Trade Route has been formed and trade has been established between the Greco-Roman empires with the Chinese and South Indian Kingdoms. After this, the trade has flourished in the early modern and the Later Moden periods betw

Evolving Earnings through Ethical Business: Business Ethics for the Onine Sellers

செய்தக்க வல்ல செயக்கெடுஞ் செய்தக்க செய்யாமை யாலுங் கெடும். ( 466) To do what not to do is disastrous, not to do what ought to be done is equally so .                                                                           -  Thirukkural by Thiruvalluvar This quote of 2000-year-old revered Thirukkural enlightens us, what the present day entrepreneurs or merchandisers have to embrace in their business.  Oxford English dictionary defines ethics as - "the moral principles that govern a person's behaviour or the conducting of an activity." The current-day technology presents us the global business in a platter thus resulting in the easy audiovisual presentation of our products to the world market. The innovating technics of the innumerable applications in audiovisual give us the temptation of presenting the products of sale to the customers by camouflaging the inherent defects or shortcomings.  The ethical trends are thrown away by the online sell

Income improving inventory management ; The importance and advantages of inventory management.

                      "The world revolves around the inventory of the Universe"   It is being said that the best business houses are run by the best inventory management.   Much of the business profit depends on the inventory we maintain. According to statistics,  in the present business scenario,   Inventory Management and optimization have become the leading profit contributors. It is of general opinion among the business community that inventory management is nothing other than maintaining the numbers of incoming stock and outgoing stock.   43% of the retailers say that the biggest and  No.1 challenge they face in their day to day business affairs is the inventory management.  Even though we are concerned here with the inventory maintenance of finished products ready for market sales, there are many more important benefits we shall be deriving out of by maintaining a good inventory. Let us list out the benefit we drive out of maintaining a well-managed inve

Emotions emulating e-commerce. A overview of the e-commerce future.

Going shopping;  Get the e-commerce popping; Whether you be on the air or in the sea or on the road, shopping is - a la mode; Get your products by drone dropping, When VR and AR*  rules  the future e-commerce shopping.                                        (*VR - Virtual Reality, AR - Augmented Reality) Date: 12th August 2030  (Monday) International Youth Day (by UNO) Mr Future started his day by hearing the wakeup call from the Chatbot Alexa.  He had his bath and started to prepare the morning coffee with milk. He remembered that the coffee granules and milk have exhausted.   He walked to the front door of the house and opened,  to find the Milk bottle and a carton of coffee granules waiting to be picked up. (ordered by his fridge through the Internet of Things (IoT) and dropped at his doorstep by the online market, delivery DRONE). This day is special to Mr Future since it is his fiance Miss Reality's birthday.  He has to present her some

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