The retail industry has undergone massive transformation in the last 10 years. The use of social media, the flexibility of payment, improved logistics, and the prevalent use of smartphones have contributed to the rapid growth of the online retail scene; now enhanced through the developed marketplaces and fulfillment network. In Singapore alone, there are at least 6 marketplaces to reach out to customers. Qoo10 Singapore started in 2010, Lazada and Zalora both launched in 2012 and Shopee joined the crowd in 2015. With the high traffic and low set up cost, most sellers have stores in multiple marketplaces in a bid to increase sales channels. For small and medium enterprises (SMEs), managing multiple marketplaces can be a logistical challenge. With different dashboards and rules, listing and updating all your SKUs will be the first stumbling block amongst other tasks like order processing, arranging fulfilment's, handling enquiries and maintaining reviews. Sellers c