6 easy ways to improve your online sales

You have just started your own online business like selling designer clothes online. You have started your own website with great design and beautiful pictures and you are waiting for orders to pour in. But you do not get orders pouring in as you have expected and you have started worrying about the reasons behind this. We will go through the steps to be followed to get more and more orders and to improve the online sales.

1. Pricing: Pricing is an important factor in online business. There are many websites available for everything and so doing a little research on how other websites have given a pricing to the similar products you are selling online and pricing the products in a competitive way does improve sales.

2. Tags or Keywords: Include more tags or key words in your website to improve the search engine optimisation.

3. Visibility: Your products or website may not be visible online and for that take some measures like writing a blog about the products frequently and advertising about the products and website in major websites or google pages. These measures will improve the visibility of the products and the website online.

4. Sharing: Sharing your website through Twitter, Facebook, Pinterest etc. makes your website a popular one.

5. Selling in Major E-Markets: The other way to improve sales would be to sell in well known E-market places like Amazon, Ebay, Shopify and Facebook Etc. Selling in these websites with your website name can make your website popular gradually.

6. SellInAll:

For selling products or to list your products in major E-market places like Amazon, Ebay, Shopify, Facebook etc,. you can do it through Sellinall. Sellinall is a software which even provides you a free online shop with your desired name along with listing in major E-market places which saves your time along with managing your inventory. So start using the LITE version of sellinall at www.sellinall.com for free and popularise your website and products.

HAPPY SELLING THROUGH SELLinALL!!!

- Anupama Gundu-

anupama.gundu@gmail.com

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio...

Customer Retention Strategies for E-Commerce

Customer Retention Strategies for E-Commerce Gone are the days of Henry Ford when he said, “You can have any color so long as it’s black” . Retaining customers is an important aspect of e-commerce strategy as customer acquisition costs increase with new e-retailers crowding the market and vying for the attention of online customers. According to Smallbusinessgenius.net , 65% of a company’s business comes from existing customers, and increasing customer retention by just 5% boosts profits by 25% to 95% . 82% of companies surveyed agree that retention is cheaper than acquisition. Customer retention strategy , of course, depends on the lifecycle of the brand or online retailer’s platform. At the early and growth stage in a lifecycle, businesses are likely to focus on customer acquisition as the brand or reputation needs to be built among consumers. But a foundation for customer retention strategy needs to be developed in order to maintain consistency with the target audience over a ...