6 easy ways to improve your online sales

You have just started your own online business like selling designer clothes online. You have started your own website with great design and beautiful pictures and you are waiting for orders to pour in. But you do not get orders pouring in as you have expected and you have started worrying about the reasons behind this. We will go through the steps to be followed to get more and more orders and to improve the online sales.

1. Pricing: Pricing is an important factor in online business. There are many websites available for everything and so doing a little research on how other websites have given a pricing to the similar products you are selling online and pricing the products in a competitive way does improve sales.

2. Tags or Keywords: Include more tags or key words in your website to improve the search engine optimisation.

3. Visibility: Your products or website may not be visible online and for that take some measures like writing a blog about the products frequently and advertising about the products and website in major websites or google pages. These measures will improve the visibility of the products and the website online.

4. Sharing: Sharing your website through Twitter, Facebook, Pinterest etc. makes your website a popular one.

5. Selling in Major E-Markets: The other way to improve sales would be to sell in well known E-market places like Amazon, Ebay, Shopify and Facebook Etc. Selling in these websites with your website name can make your website popular gradually.

6. SellInAll:

For selling products or to list your products in major E-market places like Amazon, Ebay, Shopify, Facebook etc,. you can do it through Sellinall. Sellinall is a software which even provides you a free online shop with your desired name along with listing in major E-market places which saves your time along with managing your inventory. So start using the LITE version of sellinall at www.sellinall.com for free and popularise your website and products.

HAPPY SELLING THROUGH SELLinALL!!!

- Anupama Gundu-

anupama.gundu@gmail.com

What you need to know about Gross Merchandise Value

Gross Merchandise Value (GMV) is defined as the gross sales revenue generated over a period of time by an e-commerce platform before any deduction for fees or commission . It is used to track the growth rate of an e-commerce business since it measures the value of the total merchandise that has been sold through the site for a specific time period, quarterly, bi-annually, or annually. Gross Merchandise Value = Number of Goods sold x Price of goods sold This metric is useful for e-commerce businesses that buy and store the merchandise from suppliers and delivers to customers when purchases are made. However, it cannot be used as a standalone metric for all online retail platforms. For e-commerce sites that operate as a Customer-to-Customer (C2C) business, they do not physically manage the goods. The total commissions generated and accrued expenses, such as delivery fees, advertising, return expenses incurred are more important to track for this business model. This is also known as Gro...

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Loyalty Program : Buy Now, Pay Later

A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank. Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time. Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The...