Skip to main content

Does affiliate marketing help E-market places to become popular?

Any E-market place when started will not be a success until it is established and made a known and trusted name among everyone. To win the trust  and to make it a familiar E-market place, it takes a lot of effort and patience. Many of the major E-market place like Amazon, Snapdeal, Flipkart etc. are popular not only with customers for their deals but they are popular in affiliate marketing.

The major E-market places like Amazon, Snapdeal, Flipkart etc. have been supporting affiliates or associates paying a good commission to them.  The affiliate marketing is where the bloggers, website owners etc. are paid commission for placing the links from the E-market places.  Amazon is very popular among affiliates as it is easy to enter into its affiliate program,  for the promptness in paying the commission etc.

Affiliate programs to some extent play a role in popularising an E-market place or website. People who own a website,blog etc.  indirectly promote products or the market place through different ways like placing widgets, product links, offers on certain products etc. This makes it easy for the E-market place or website to concentrate on the customers rather than promoting their site.

So many new budding websites are following this path. Its a good trend as it gets the website nearer to people. Affiliate marketing is an indirect promotional activity where everyone gets profit. In a way the E-market places are promoting the products listed in their websites by creating affiliate links and encouraging bloggers etc.  to place the affiliate links,  which is a good trend.

Online sellers ,  to promote products by placing in major E-market places ,  choose SELLinALL to  post/list products in major E-market places like Amazon, Snapdeal, Flipkart, Facebook, Ebay etc.

                                                    -Anupama Gundu-
                                          anupama.gundu@gmail.com                

                                                                    

Popular Posts

Influencer Marketing in E-commerce Strategy

  Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Loyalty Program : Buy Now, Pay Later

  A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank.  Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time.  Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The...

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio...

Search This Blog