THE YEAR 2018 - A BONANZA FOR ONLINE SELLERS; HOW TO BECOME A SUCCESSFUL ONLINE SELLER IN THE YEAR 2018 ?

"Selling online is not EASY!

It is the EASIEST if you know the

Correct Product, Correct Price and

the Correct Place."

2018 - An Year of Bonanza for the Online Sellers. Nano Technology has brought out monolithic changes in the field of Online Selling, and it has made this year's bonanza a real one.

It has been estimated that in the year 2018, retail sales worldwide shall shoot up to 2.489 trillion dollars. Mobile technology and the speed of the internet which has attracted 51.7% (2017) of the world population to the internet, has brought out a sea change in the market presentation, and in the interactive buyer-seller relationship. This has resulted in solving many tough challenges faced in the selling techniques.

The world has become the Arena of Sales for online sellers, and the language barriers have been pulled down with the help of the translation software. Because of the technological innovations, the Visual presentation has been made possible, and it has played a crucial role in the deciding factors of the purchasers.

The present-day buyers are always on the move. While moving Mobile Technology has made it possible for them to analyze the market and to take a decision in purchasing the products at competitive prices. In statistical research, it is pointed out that the number of mobile sales is in direct proportion to retail e-commerce sales. 65% of online shoppers choose marketplaces over other retailers because of better prices.

If we look into the e-commerce market preferred products of sale, Fashion products are standing on top of the chart. Surprisingly Toys, Hobbies and Do-It-Yourself products and Electronics products stand out in neck to neck position, in the second and third places. Rest of the products falling into fourth and fifth places.

Online selling is like a maze. To find the passage-out we have to go through entrances of Price, Product and marketplaces.

SELLinALL, with a single click, opens up all these entrances. It opens up for you, New vistas in global online selling. At ease of your home through SELLinALL, you can list and sell your products globally across more than twenty-five marketplaces. With SELLinALL, World marketplaces are at your fingertips - literally.

- magicinian@magicinian.com -

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Loyalty Program : Buy Now, Pay Later

A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank. Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time. Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The...

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio...