How to make attractive banners for the online shops; DIY elegant banners.

We attract, We satisfy,

We decorate and make a sale;

We touch the sentiment and we bring the smile;

We are the be all and end all,

We the BANNERS of the World as a Mall.

- Poem by Magic Inian

It is US$.10000/-!! This is the amount AT&T paid to Hotwired.com web magazine to bring out the world's first web banner advertisement and history has been created on 27th October 1994.

That curiosity - YOU WILL, has brought out of the Hotwired.com readers, has resulted in 1,560,000 clicks (78%) out of the 2 million US online population to click on the banner. It took a while to load the landing page since those were the days where the internet browsing speed was 24.4 kps, pushing out the data on a thin wired dial-up connection. From this simple psychedelic coloured banner, the banner industry has grown by leaps and bounds.

In the United States of America alone it is projected that the spending on the online banner advertisement will grow up to US$.27,472 million in the year 2021. With the extreme technological adoption, the banner making industry metamorphosed into a giant. But the basic techniques remain the same.

We in this blog (in consultation with our experienced staff team) try to present our readers these basic techniques in a simple and more informative way.

Decide on the size:

Taking into account the Display and purpose, the banner sizes are chosen. The illustration gives you an idea about the standard sizes used in the industry and depending upon your requirement the size can be decided.

1. Large leaderboard - 980 x90
2. Small leaderboard 728 x 90
3. Banner - 468 x 60
4. Large rectangle 336 x 280
5. Medium Rectangle 300 x 250
6. Half Page 300 x 600
7.Large Mobile Banner 320 x 100
8. Mobile Leader Board 320x50
9. Wide sky scrapper 160 x 600
10. Square 500 x 500

Preparation: The Content:

Our eyes never miss seeing the things that come before them. But only what we are interested in is being registered in our mind. The eyes rest on a banner for a second or two and decide whether to

continue to read that banner. In that first two seconds, an average reader reads eight to ten words. Our catch slogan or ad words have to be framed within eight to ten words - in a such a manner so as to induce our readers to continue to dwell deep on the banner.

TWO-SECONDS READ - EIGHT TO 10 WORDS

The banner has to be decorated and displayed with images, either with the models or with the products. A clear picture of the product showcasing the finer points of it is necessary. A picture of a model with the product shall be another way of presenting the product. Creative thinking plays a much important role in this factor.

Once the preparation is over you have to make the layout design and the colour combination for the banner.
The Layout Design:

1 - 100%; 2 - 75%; 3 - 70%; 4 & 5 - 55%; 6 - 50%

The Layout design is one of the trickiest and plays a vital part in the banners eye-catching places. The map we provided along with this shows how much important the places are. We provide from 1 to 6 value, the most eye-catching places to the least eye-catching places in a banner. Just like the structural design for a building the banner has got its own structural design. In that structural design embed the links and hands to lead them towards your desired spots of information.

Colour Combination:

The colour combination for the banner is a thematic one and sometimes it denotes the brand colour. Much thought has to be made on the colour for the banner. It creates a personal touch with the customers and attracts them towards the product purchase.

Even though there are a number of free software for banner making like Adobe Spark, GIMP, Bannersnack, My banner maker, Banner now, Banner designer pro etc., are available and it is better for our readers to have some basic knowledge on the banners to bring out the attractive banners.

SELLinALL - one of the leading, powerful and rugged software solutions meets out all your global online selling needs. It is easier for you to join hands with SELLinALL and it's experienced staff, to have a fruitful enhancement of your online global selling.

- MAGIC INIAN -
(magicinian@magicinian.com)

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio...

Customer Retention Strategies for E-Commerce

Customer Retention Strategies for E-Commerce Gone are the days of Henry Ford when he said, “You can have any color so long as it’s black” . Retaining customers is an important aspect of e-commerce strategy as customer acquisition costs increase with new e-retailers crowding the market and vying for the attention of online customers. According to Smallbusinessgenius.net , 65% of a company’s business comes from existing customers, and increasing customer retention by just 5% boosts profits by 25% to 95% . 82% of companies surveyed agree that retention is cheaper than acquisition. Customer retention strategy , of course, depends on the lifecycle of the brand or online retailer’s platform. At the early and growth stage in a lifecycle, businesses are likely to focus on customer acquisition as the brand or reputation needs to be built among consumers. But a foundation for customer retention strategy needs to be developed in order to maintain consistency with the target audience over a ...