HOW TO PREPARE FOR THE HOLIDAY SEASON MEGA SALES

"They say, it is a year-end sale.

But the mega sale will never end with the year-end;

It goes round and round all year round."

- Inian P K

It is holiday season and the mega sales advertisements have started their showcasing around the world. Whether it is an online market SALE or Brick and Mortar Stores SALE, the buyers are surrounded and saturated with the advertisements by the different sellers.

In this scenario, let us present to you, how to stand out of the crowded markets mega sales to achieve the maximum out of the chaotic SALE ambient. In this article, we would like to bring out the easy ways to reach the targeted goal.

The statistics say 2018 holiday season sale has a growth rate of 15% than the previous year. The growth rate is on the steep upward curve comparing the last five years. It is worth taking advantage of the extra mileage we get during the holiday season sale. It is calculated in the United States a buyer with an annual household income of US$ 100 K, on an average spends US$.1226/- on the gifts in a year.

According to the statistics, October is the peak performing month for the holiday e-commerce sale which captures 14.5% of the annual total e-commerce sale. The other top performing months are August 9.9%, September 9.7%, November 11.2% and December 13.2%.

ANALYSE and PREPARE:

Primarily it is the analysation that counts for a sale. Going through your past history of the products selling trend and the present day market trend, combined together you have to arrive at a conclusion as to which product was sold a lot with which holiday sale. Make a promotional calendar and choose the key holidays. Review the holiday sales statistics. Decide upon the choice of goods. Once you have decided you make ready the stock and your inventory of goods stock ready and sufficient.

Ready your website for the heavy load it has to take during the period of the holiday sale. Check the speed of your website. Site performance and the page speed are imperative for Global Online Sellers. Slow performing site shall interfere with the purchase decision of the purchaser.

Have a brainstorming session for the percentage of discounts you will be providing for the sale. Instead of a flat percentage of discount, you can give an early morning purchase discount, midnight purchase discount, discounts on purchase in numbers etc. If possible bundle the promotions

Conversion Rates through:

E-Mail - 4.29%; Online Search - 3.04%, Direct -2.93%; Social Media Platform - 1.81%. These statistics show that the Email leads the conversion rate because the customers are chosen by the sender and many of them shall be regular in shopping with the sender. The Social Media Platform is the lowest because the targeted buyers shall be interested in various purchase needs.

Simple tricks to improve the Big Sale:

1. Let your site be adept to Mobile/smartphone, PCs, Laptops and all kinds of Tablets. Particularly make your site adaptable to all android and ios Smart Phones,

2. Create a easier navigation in your website connecting them to the big sale.

3. Depending upon your budget you can choose the paid search to get more visibility for your sale.

4. Be ready for the voice chat with your customer giving full details of your product sale.

5. Prepare attractive Email promotion on your big sale.

6. Make the delivery - Free of shipping charges.

7. Make your return policy trouble free.

Dear Online Sellers, on the whole, to have a profitable happy ending brace yourselves up for lots and lots of workload till the Big SALE is over.
SELLinALL the Numero Uno software in its category will take the workloads off from your shoulders and manage your inventories easily when you are about to face the extremely challenging period of holiday season sales.

MAGIC INIAN

(magicinian@magicinian.com)

What you need to know about Gross Merchandise Value

Gross Merchandise Value (GMV) is defined as the gross sales revenue generated over a period of time by an e-commerce platform before any deduction for fees or commission . It is used to track the growth rate of an e-commerce business since it measures the value of the total merchandise that has been sold through the site for a specific time period, quarterly, bi-annually, or annually. Gross Merchandise Value = Number of Goods sold x Price of goods sold This metric is useful for e-commerce businesses that buy and store the merchandise from suppliers and delivers to customers when purchases are made. However, it cannot be used as a standalone metric for all online retail platforms. For e-commerce sites that operate as a Customer-to-Customer (C2C) business, they do not physically manage the goods. The total commissions generated and accrued expenses, such as delivery fees, advertising, return expenses incurred are more important to track for this business model. This is also known as Gro

5 Major challenges faced by e-Commerce sellers and ways to overcome it!

Based on a report by Google and Temasek Holdings, Southeast Asia’s (SEA) digital market could exceed US$200 billion before 2025. Southeast Asia’s digital economy is forecast to triple its size in the next 5 years. Read more on the challenges faced as a seller in the E-commerce marketplace, to help you decipher and be part of this immensely growing economy. E-commerce stores are on the rise due to a numerous reasons. As far as market association is concerned, E-commerce sites already have an existing network of buyers. So, selling your products becomes relatively easy as branding and advertising is already taken care of.As Sigmund Freud 's had rightly said “ I carefully consider my decisions as everything comes with pros and cons! ” Marketplace Management When it comes to South-East Asian E-commerce market, the most underestimated struggle is Fragmentation i.e. there are a number of e-commerce platforms in ASEAN countries attracting significant traffic, making

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio