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Showing posts from January, 2020

Impact of M-Commerce on Selling

M-Commerce or Mobile commerce is one of the game changing trends available to shoppers around the globe today. M-Commerce , a terminology coined by Kevin Duffy In 1997 is a way to shop with one’s mobile gadget to access various online markets that sell goods and services. This not only makes buying easy but also makes selling easier and gives an opportunity for e-commerce sellers to position their products to global consumers at the click of a button.
Mobile e-commerce sales in India is expected to hit nearly 38 billion USD by 2020, as published by the Statista Research Department and this stupendous growth is attributed to the growth and explosion of smartphone and mobile phones market as well as the internet industry. Based on insights from Datareportal , it is to be noted that more than 400 million people across South East Asia use internet actively. Global retail e-commerce sales are projected to reach $27 trillion by 2020. e27 reported that Indonesia, Thailand and Philippines are…

Asia’s Black Friday & Cyber Monday makes waves across Nations

One of the oldest professions in the world has been buying and selling of goods. The famous silk route(more than a thousand years old) originated from China to Rome supplying wool, spices and a whole lot more. The global trade map is now connected and interdependent on each other with the economy of a country depending heavily on trade. In the 1950’s, the US, post WWII, to revive consumerism created the concept of “Black Friday” though it became more popular in the later decades. In the mid 2000’s, the National Retail Federation coined the “Cyber Monday” concept to make people buy online. This has led to a worldwide phenomenon with perhaps a $100 Billion in sales changing the fortunes of companies for good every year.

E-commerce companies such as Amazon, Walmart, Tmall, Lazada, JD.com, and a host of others have immensely benefited. Many companies have banked on these two days to catch up on their yearly revenues.
Circa 2009: Not to be left behind, China based Alibaba Group kick started …