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Showing posts from June, 2020

Cold Calling is Dead !

You have probably heard this, ‘Cold Calling is dead.’ And most likely from a new age salespeople and/or the marketing departments of social professional networking platforms. And when quoted with statistics below, one can even conclude that cold calling is futile.
Cold calling results in about a 1-3% success rate for getting an initial appointment and it’s generally abusive to both parties. When that same call is made with a referral, the rate jumps up to 40% and even much higher when that referral comes from within the company. - Mahan Khalsa, co-author of Let’s Get Real of Let’s Not Play

"Don't SELL on your first warm call"

But cold calling has always got a bad rap, since the time of landline telephones supported with the yellow pages. With a huge number of customers in many countries having the option of DNC (Do-Not-Call) registry,it can seem even more for the case of cold calling. But the truth is that this is still an effective way to reach out to your customers. And w…