The   COVID-19 pandemic situation has led to many consumers coming online and/or increasing their online activities. “U.S. online sales for September increased 43% year over year, reaching $60.4 billion, according to Adobe Analytics. This growth was just above August’s online sales growth, which increased 42% year over year.”   This has been a boon for many companies that have existing e-commerce platforms but this has led to many new e-commerce businesses and traditional companies who do not have e-commerce platforms to jump onboard and expedite their online presence. This is evident by the increase in traffic but drop in conversion rates . What are the innovative ways in which some companies have stood out from the crowd? E-commerce retailers have turned to data analytics to track metrics to see what tactic worked and hasn’t worked in the short run. Some e-commerce busines