This old adage first appeared in the book DON QUIXOTE, a  Spanish language book written by Miguel De Cervantes Saavedra. Interestingly this old saying is much used in the portfolio investments parlance or rather in company shares investments. But the real meaning of the saying relates to every field of knowledge and skills. Dear Online Sellers, you will be wondering how this age-old saying connected with the online selling !! In this 21st century, the world has become a Global market and approximately more than two-thirds of the world population have gone digital. Smartphone users have covered half of the digital world and mobile e-commerce tops the list. All days, 24 hours shopping, has come t...