Cash on Delivery payment in E-tailing is  the most preferred form of payment by the customers these days. Cash on Delivery option is not available in many countries. But some countries in Asia like India, Pakistan, Bangladesh, Vietnam, Thailand, Nepal etc. support Cash on Delivery option in E-tailing. These are the pros of Cash on Delivery payment: Cash on Delivery option is supported by many E-commerce sites in some countries of Asia, India being a part of it. Cash on Delivery (COD) is preferred by online buyers who would like to check the product before paying for it.  This is advantageous for the customers as they can check the product before paying for it. Another advantage of COD is that many people in rural areas of India and many other countries who do not have credit cards and debit cards can buy products online. COD is supported by many E-commerce sites to attract  online buyers who are not comfortable  to reveal their credit or debit card details online. Cons