Skip to main content

The New methods adopted by E-tailers to increase the Customer reach!!!

Online Selling has taken the shopping in the entire country to a different dimension. But still there are some areas where the buyers would like to have a touch and feel sensation before buying certain products. For instance the parents would like to check out if everything is perfect when it comes to the products related to their kids. If the new parents are planning to buy a stroller for their baby, they would like to check out the product, touch it, check out and make sure if everything is perfectly set so that their loved ones are not hurt. This touch and feel thing made E-taliers like First Cry open offline stores in major cities so that the parents can feel the products and can order online.
In most cities coming under 2 tier and 3 tier, there is still no steady internet access available and the delivery to some places is not done by many market places. Building offline stores in such places can make the exclusive products available online in these places and these offline store increases the customer reach.
Flipkart has gone one step further and started experience zones in some major locations across the country. Online buyers can pick up, return the products, exchange the products. This new system started by Flipkart puts the customers at ease and reduces the waiting time. This feature adds the advantages of offline stores to the online shopping. Flipkart also started some offline stores in some select cities to make the customers understand the ease of online shopping. Once the customers get used in buying in these offline stores, then they can easily move on to the online shopping.
Lenskart is one of the top most Eyewear E-tailer. In order to increase their customer reach, Lenskart has started a large number of offline stores in many places across the country. Eyewear is a product where the customers would like to try and then buy them. In order to remove the hesitation of online purchase, Lenskart has also started 'Try and Buy' where the buyers can buy after trying at home.
The transition from offline buying to online buying is taking place at a rapid pace. The methods adopted by many E-market places to remove the hesitation of online buying, making the buyers comfortable and putting them at ease is definitely increasing the number of online buyers. 
Online sellers, Choose SELLinALL to list products in major E-market places like Amazon, EBay, Flipkart, Etsy, Shopify, FaceBook etc. as it is easy and comfortable.

Popular Posts

5 Major challenges faced by e-Commerce sellers and ways to overcome it!

Based on a report by Google and Temasek Holdings, Southeast Asia’s (SEA) digital market could exceed US$200 billion before 2025. Southeast Asia’s digital economy is forecast to triple its size in the next 5 years. Read more on the challenges faced as a seller in the E-commerce marketplace, to help you decipher and be part of this immensely growing economy. E-commerce stores are on the rise due to a numerous reasons.  As far as market association is concerned, E-commerce sites already have an existing network of buyers. So, selling your products becomes relatively easy as branding and advertising is already taken care of.As  Sigmund Freud 's had rightly said  “ I carefully consider my decisions as everything comes with pros and cons! ”  Marketplace Management When it comes to South-East Asian E-commerce market, the most underestimated struggle is  Fragmentation  i.e. there are a number of e-commerce platforms in ASEAN countries attracting significant traffic, making

What you need to know about Gross Merchandise Value

Gross Merchandise Value (GMV) is defined as the gross sales revenue generated over a period of time by an e-commerce platform before any deduction for fees or commission . It is used to track the growth rate of an e-commerce business since it measures the value of the total merchandise that has been sold through the site for a specific time period, quarterly, bi-annually, or annually. Gross Merchandise Value = Number of Goods sold x Price of goods sold This metric is useful for e-commerce businesses that buy and store the merchandise from suppliers and delivers to customers when purchases are made. However, it cannot be used as a standalone metric for all online retail platforms. For e-commerce sites that operate as a Customer-to-Customer (C2C) business, they do not physically manage the goods. The total commissions generated and accrued expenses, such as delivery fees, advertising, return expenses incurred are more important to track for this business model. This is also known as Gro

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio

Search This Blog