Skip to main content

New ways of advertsing/promoting a Business

By
Earlier in 1980s and 90's even up to 2000,  promoting business was done by mainly playing ads on Television and publishing ads in newspaper. For 30 years, we can say that Televison and newspaper played a major role in advertising products. This was because people used to depend on these two media for either entertainment or information.
But now from past 5 years internet plays a major role in advertising or promoting a business. As the online shopping has picked up by leaps and bounds so too the online advertising. As most of the People prefer spending time online than watching Television or reading newspaper, so too the shift of advertising to online is happening. Google ads is a major role player in advertising now. Facebook ads, instagram ads come next to google ads.
And now with the increasing use of smartphones, the online advertising is going up. The reason behind this is, some People may not afford to buy a computer or laptop, but the easy and affordable price in which smart phones are available and with service providers improving their signals,  shopping apps are playing a major role in online business. So the advertising in mobile apps is also increasing a lot.
The new ways of advertising are mainly indirect advertising. Indirect advertising is not  directly posting ads about a product or brand directly but incorporating the product in popular blogs related to the category and how advantageous it is to buy the product.  People talking about the products or websites  is a free way of advertising but an indirect way. Writing comments or asking people to comment about their products in social communication websites is another popular but free and indirect way of advertising the products.
Selling in major sites like Amazon, Flipkart, Ebay, Shopify is an indirect way of advertising or promoting products. Selling/listing products through SELLinALL  also is a very good way is it makes the listing of products easy along with providing a free online shop and helps in promoting the products because of its good SEO techniques. Online sellers choose SELLinALL to list products in Amazon, Ebay, Flipkart, Shopify, Facebook etc.  and popularise your products too.

                                                            - Anupama Gundu-
                                                   anupama.gundu@gmail.com
Labels:

Popular Posts

5 Major challenges faced by e-Commerce sellers and ways to overcome it!

By
Based on a report by Google and Temasek Holdings, Southeast Asia’s (SEA) digital market could exceed US$200 billion before 2025. Southeast Asia’s digital economy is forecast to triple its size in the next 5 years. Read more on the challenges faced as a seller in the E-commerce marketplace, to help you decipher and be part of this immensely growing economy. E-commerce stores are on the rise due to a numerous reasons.  As far as market association is concerned, E-commerce sites already have an existing network of buyers. So, selling your products becomes relatively easy as branding and advertising is already taken care of.As  Sigmund Freud 's had rightly said  “ I carefully consider my decisions as everything comes with pros and cons! ”  Marketplace Management When it comes to South-East Asian E-commerce market, the most underestimated struggle is  Fragmentation  i.e. there are a number of e-commerce platforms in ASEAN countries attracting significant traffic, making
Read more

Pros and Cons of Cash on Delivery payment in E-commerce!!!

By
Cash on Delivery payment in E-tailing is  the most preferred form of payment by the customers these days. Cash on Delivery option is not available in many countries. But some countries in Asia like India, Pakistan, Bangladesh, Vietnam, Thailand, Nepal etc. support Cash on Delivery option in E-tailing. These are the pros of Cash on Delivery payment: Cash on Delivery option is supported by many E-commerce sites in some countries of Asia, India being a part of it. Cash on Delivery (COD) is preferred by online buyers who would like to check the product before paying for it.  This is advantageous for the customers as they can check the product before paying for it. Another advantage of COD is that many people in rural areas of India and many other countries who do not have credit cards and debit cards can buy products online. COD is supported by many E-commerce sites to attract  online buyers who are not comfortable  to reveal their credit or debit card details online. Cons
Read more

BE IN LOCAL, GO ON GLOBAL: How to be a local manufacturer and also be global online seller.

By
The Success of a Manufacturer depends on,  how well his products are purchased by the consumers. The timeline of international trade dates back to the Sumerian Era of Mesphotomien region (around 2000 to 3000 BCE) and then to the Chola Era of Southern India. If we delve deeper into it,  we see the Incense Trade Route is much older than the Silk Trade Route.  The  Incense trade route included a network of a major ancient land and sea trading routes linking the Mediterranean world with eastern and southern sources of incense, spice and other luxury goods (gold, silver, ivory and precious stones) stretching from Mediterranean ports across the Levant and Egypt through Northeastern Africa and Arabia to India and beyond. During the middle ages, the Silk Trade Route has been formed and trade has been established between the Greco-Roman empires with the Chinese and South Indian Kingdoms. After this, the trade has flourished in the early modern and the Later Moden periods betw
Read more