Earlier in 1980s and 90's even up to 2000,  promoting business was done by mainly playing ads on Television and publishing ads in newspaper. For 30 years, we can say that Televison and newspaper played a major role in advertising products. This was because people used to depend on these two media for either entertainment or information. But now from past 5 years internet plays a major role in advertising or promoting a business. As the online shopping has picked up by leaps and bounds so too the online advertising. As most of the People prefer spending time online than watching Television or reading newspaper, so too the shift of advertising to online is happening. Google ads is a major role player in advertising now. Facebook ads, instagram ads come next to google ads. And now with the increasing use of smartphones, the online advertising is going up. The reason behind this is, some People may not afford to buy a computer or laptop, but the easy and affordable price in whi...