Wednesday, 11 November 2015

Is it profitable to do online selling in India ? - The Pots of Gold at the (Indian) Rainbows End .

About 40 minutes, that is all it has taken for 95000, Mi3 Xiaomi Mobiles to be sold  in India through Flipkart in six flash sales.  This shows the future of e-commerce in India – Says The Economic Times. 
Online sellers! the future of e-commerce in India is Pots of Gold at the Rainbows End. 

In my blog - Oh! It all started with the Barter System, I wrote about the selling trends of 50’s till 90's where- in one important link I omitted to mention in between the online selling of present day world and the old time way of selling.  That is the Mail Order Business.  The advertisements in print media converted into a sale by Mail Order Business.  In the 60’s till the year 1970 the selling through Value Payable Post has been considered as the important link to the present day online selling.

Here is a brief history of evolution of Indian online market (e-market) for your view – Online Sellers.
In the year 1991 – e-commerce introduced in India.
2002  - IRCTC introduced online booking for train tickets. An innovation which revolutionized the online e-commerce scenario in India.
2003 – Low cost Airlines and Big branded Airlines taken to online ticket bookings.
2007 -  Deep discount model pioneered by the Flipkart e-market place.
2014 -  Booming e-commerce trade in India.  The following factors are behind this:
·         Increasing broadband internet and 3G penetration.
·         Growing Living Standards of the Indian people.
·                  Availability of much wider product range.
·         Busy life style and lack of time to do the market shopping.
·         Increased numbers of online category sites and
·         Evolution of online market place mixed with websites, social media and mobile applications.      

India has got 250 million Internet users and 900 million mobile subscribers.  Online retail marketing is expected to touch more than Rs.50000 Crores according to Crisil.  Total Indian market for e-commerce is 50,000 crores. This consists of 80% or 40000 Crores by travel e-commerce ( train, bus and air travel bookings) and non travel or retail e-tailing business is of 20% i.e., Rs.10000 crores.  The experts are of the view that by the year 2025 online e-market will grow atleast to Rs. 4,00,000 Crores and the e-tailing will grow to 50% that is for 2,00,000 Crores.  This is the encouraging factor for the future e-commerce trade  in India.
All the big brand players say that they are not interested in a traditional retail channel nowadays where the overhead costs get passed on to consumers and to be in the market they want to switch on to online market in future.   The added margin to the cost price is 35 to 40% in the traditional market and as low as 10 to 15% in the online market. 

The Indian buyers are always value minded and they want the best value for the money spent.  This is possible only by e-tailing on the e-market places. The tremendous growth in the internet  penetration in India  from 3 million in 2001 to 100 million of the present is one of the added factor for the interest shown in the online market by  the big brands.   One percent of the internet users purchased through online in the year 2001. Now it is 8 percent, that is eight million online shoppers. 

As an online seller you have to use many Indian e-market places like, Flipkart, E-Bay Snapdeal, Jabong etc for your selling.  To list out your various products in the various e-market places you can use SELLinALL software, which is easy to use and effected by one touch. Of course the software is free to use. 

There is  no doubt Online sellers – INDIA’S E-COMMERCE FUTURE BECKONS YOU. The Pots of Gold at the Rainbow India’s End.