India Post gains from E-commerce in India!!!

India post is gaining from E-commerce in India. True, the drowning India Post is gaining its strength and becoming a major player in E-commerce. Due to the advent of E-mails and courier services, postal services were merely surviving and the Postal sector was in loss.

E-commerce is gaining these days and people are showing interest to buy products online. Earlier people in major cities used to buy products online. The major courier services and the delivery network related to the E-market places used to deliver the products. But now the E-commerce has spread to rural places in India.

Delivering the products is a major part in online selling. As the rural areas cannot be reached by private delivery services and as post offices are present in each and every village, the delivery of the products bought online is done by the postal services. The people in rural areas are coming to know about the E-market places and the advantages of buying online like the cheaper prices and the variety of products which are not available in their local markets.

The E-market places like Amazon, Flipkart, Snapdeal etc. are having tie-ups with the postal services to deliver the products and recieve the payment. As many of the rural people do not have credit or debit cards, the payment is also recieved by the postal delivery people. This new phase in E-commerce is welcoming as it is advantageous to everyone.

This new change in E-commerce is a positive signal for all the aspiring and budding online sellers. Selling online is easy and profitable if the E-market places are properly chosen where to sell the products. And another important thing to be taken care of is how to list the products in these E-market places. As SELLinALL supports integrated environments with major E-market places like Amazon, Ebay, Shopify, Etsy, Lazada gropus and provides a free online shop, choosing SELLinALL to list products would be advantageous.

What you need to know about Gross Merchandise Value

Gross Merchandise Value (GMV) is defined as the gross sales revenue generated over a period of time by an e-commerce platform before any deduction for fees or commission . It is used to track the growth rate of an e-commerce business since it measures the value of the total merchandise that has been sold through the site for a specific time period, quarterly, bi-annually, or annually. Gross Merchandise Value = Number of Goods sold x Price of goods sold This metric is useful for e-commerce businesses that buy and store the merchandise from suppliers and delivers to customers when purchases are made. However, it cannot be used as a standalone metric for all online retail platforms. For e-commerce sites that operate as a Customer-to-Customer (C2C) business, they do not physically manage the goods. The total commissions generated and accrued expenses, such as delivery fees, advertising, return expenses incurred are more important to track for this business model. This is also known as Gro...

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Loyalty Program : Buy Now, Pay Later

A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank. Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time. Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The...