செய்தக்க வல்ல செயக்கெடுஞ் செய்தக்க செய்யாமை யாலுங் கெடும். ( 466) To do what not to do is disastrous, not to do what ought to be done is equally so .                                                                           -  Thirukkural by Thiruvalluvar This quote of 2000-year-old revered Thirukkural enlightens us, what the present day entrepreneurs or merchandisers have to embrace in their business.  Oxford English dictionary defines ethics as - "the moral principles that govern a person's behaviour or the conducting of an activity." The current-day technology presents us the global business in a platter thus resulting in the easy audiovisual presentation of our products to the world market. The innovating technics of the innumerable applications in audio...