செய்தக்க வல்ல செயக்கெடுஞ் செய்தக்க செய்யாமை யாலுங் கெடும். ( 466) To do what not to do is disastrous, not to do what ought to be done is equally so .                                                                           -  Thirukkural by Thiruvalluvar This quote of 2000-year-old revered Thirukkural enlightens us, what the present day entrepreneurs or merchandisers have to embrace in their business.  Oxford English dictionary defines ethics as - "the moral principles that govern a person's behaviour or the conducting of an activity." The current-day technology presents us the global business in a platter thus resulting in the easy audiovisual presentation of our products to the world market. The innovating technics of the innumerable applications in audiovisual give us the temptation of presenting the products of sale to the customers by camouflaging the inherent defects or shortcomings.  The ethical trends are thrown away by the online sell