Many online publishers and website owners dream of earning some revenue by placing advertisements in their websites or their online blogs. It used be a good source of earning for many people. With the new advent of Adblock software, the users can download the software for free with in seconds and all the ads can be blocked. This Adblock software can also be used to block advertisments in mobiles. This new trend of ad-blocking is on rise and almost 80% of online users and 50% of mobile users are using this software to block the ads. With the rise in online users, there is huge demand for internet marketing. Publishing ads in websites, blogs etc.,  is a very good way to reach the online users. The online users choose adblock software to improve the speed and to reduce the distractions. The question is whether the adblock software should be altered or is it necessary to stop displaying all the ads online?  Online advertising is a good way of earning income for online publisher