Facebook as everyone knows is a well known and powerful social communication site. There are millions of users for Facebook who connect and reach out their friends and loved ones. This enormous amount of users were also given an opportunity to do online selling through Facebook's Business pages. Facebook's Business page and the integration of Facebook with many hosted cart websites like Shopify make Facebook selling a comfortable and an easy one for many online sellers. The question is 'Why are online sellers choosing Facebook when so many E-tailing sites are available where they can sell the products?'. There are many major E-tailing sites like Amazon, Ebay, Flipkart, Snapdeal etc. which act as a medium between sellers and buyers. These E-tailers do a lot of promotion of the websites as well as products sold in their websites. They earn the trust of the customers by their steady and constant quality work like delivering the products on time as promised. The ...