Handshake of par excellence - that is what has happened when  SELLinALL as a service provider joined hands with  South East Asia E-commerce Giant Lazada .   Founded in 2011, by the e-commerce company  Rocket Internet, Singapore Head-quartered Lazada improved its presence  and by 2014 started operating in further more five countries - Indonesia, Malaysia, Philippines,  Thailand and Vietnam.    It has turned its business as a market place model by then, to take advantage of Global Giant Amazon in the East  Asian e-selling corridor. With 65% of its business, Lazada has given its market place platform a due importance, thereby increased the third party  sellers presence to the tune of 10,000 as on December 2014.  Even though Lazada faces a great hurdle from Brick and Mortar  selling along with the lack of awareness of credit card selling in the South East Asian countries, depending on the futuristic  trend of the online shopping, it has given much importance to the O