HAND SHAKE OF PAR EXCELLENCE; SELLinALL HAS BECOME A SERVICE PROVIDER WITH SOUTH EAST ASIA GIANT LAZADA.

Handshake of par excellence - that is what has happened when SELLinALL as a service provider joined hands with South East Asia E-commerce Giant Lazada.

Founded in 2011, by the e-commerce company Rocket Internet, Singapore Head-quartered Lazada improved its presence and by 2014 started operating in further more five countries - Indonesia, Malaysia, Philippines, Thailand and Vietnam. It has turned its business as a market place model by then, to take advantage of Global Giant Amazon in the East Asian e-selling corridor.

With 65% of its business, Lazada has given its market place platform a due importance, thereby increased the third party sellers presence to the tune of 10,000 as on December 2014.

Even though Lazada faces a great hurdle from Brick and Mortar selling along with the lack of awareness of credit card selling in the South East Asian countries, depending on the futuristic trend of the online shopping, it has given much importance to the Online Sellers. Lazada claim of $1.36 billion in Annualised Gross Merchandise value in March 2016, makes it the leader in the South East Asia's e-commerce arena.

SELLinALL AS A SERVICE PROVIDER WITH LAZADA

SELLinALL, an Echelon e27 award winning startup, proud to
associate itself with the South East Asia Giant Lazada-Group as a service provider. SELLinALL with its easy to operate software for online sellers, in listing of products, inventory management etc., all done in, with a click, making a great stride in the global e-commerce environment.

Integrated environment

Dear Online Sellers!! Use soft, breezy and rugged SELLinALL software for your listing of products, inventory management, order tracking etc., in Amazon, eBay, etsy, facebook, Lazada group, flipkart, etc. It saves you from drudgery and helps you in building up the quality time to concentrate yourselves on your business improvement.

- Magic Inian -
(magicinian@gmail.com)

Influencer Marketing in E-commerce Strategy

Influencer marketing is not a new concept in advertising. Before the rise of the internet, celebrities and sportspersons endorsed brands through traditional advertising mediums (TV, news, magazines). Social media platforms such as Instagram, Tik Tok, Facebook, Twitter, and Snapchat, on the internet now allow influencers to directly connect with the core audience. Additionally, the platforms have given opportunities to other people, also known as micro-influencers. Today, 9 out of 10 brands utilize influencer marketing to reach their target consumers and the ROI on using influencer marketing has proven to be more effective, generating $18 for $1 spent. With 7.9 million retailers vying for online consumers, influencer marketing has become a core part of digital marketing strategy. Who or what are Influencers? It’s not possible for upcoming brands to partner with A-list celebrity influencers such as Dwayne ‘The Rock’ Johnson, Kim Kardashian, o...

Loyalty Program : Buy Now, Pay Later

A new season has come and you are raring to shop for a new line of clothes launched. Or you want to experience a new cycling adventure outdoors and you are eyeing that expensive but amazing new bicycle that costs $1600+. But you don’t want to break the bank. Buy Now, Pay Later (BNPL) is a loyalty program that has become very popular in recent times. BNPL is a form of installment plan where customers pay in installments for a product that they have purchased. The installments are structured and paid over a period of predetermined months. Typically installments are free of interest and fees so long as customers pay the installments on time. Interest may be for larger amounts and/or when installments are spread over a long period of time. Paying in installments has existed since the 1840s when manufacturers of furniture, pianos, or farm equipment tried to make their products attractive and attainable. It is still relevant today and BNPL is another form of financing. The...

Buy Online, Pickup in Store

A National Retail Federation study on Consumer Views in late October 2019 revealed that70% of the survey participants would pay for a Buy-online, pick-up-in-store service (BOPIS). BOPIS has emerged as a convenient option not only for consumers but retailers that invested in brick-and-mortar stores. Growth in online retail sales was overtaking traditional brick-and-mortar retail before the pandemic and BOPIS was being adopted by top retailers. With the onset of the pandemic in 2020, a Digital Commerce 360 survey in late 2020 showed results that 43.7% of the top 500 retailers with physical stores were offering BOPIS — up from 6.9% before the pandemic started. BOPIS, also known as click-and-collect or curbside- pickup provides a safe, contact-free way to shop online and pick up the ordered items. In order to implement BOPIS, a retailer needs to implement the following tools: 1) A website or app where customers can shop and place orders for the products online 2) A brick-and-mortar locatio...