Search engines play an important role in increasing the popularity or visibility of an E-market place/ website.There are many search engines like yahoo, Bing. But Google is a very popular search engine till now and from past 17 years the usage of Google  has grown exponentially. Any website or E-market place uses S earch Engine Optimisation  techniques to improve its visibility in Google. Online selling/E-tailing indirectly depends on the Google search engine visibility. This scenario has now changed in China because of Baidu. Baidu is a search engine which is started 13 years ago in China and  now Baidu has overtaken Google in China.  Google is used in China, but Baidu has overtaken the No.1 position by 70-80% of internet users using Baidu. This makes the China's Baidu more popular than Google in China.  The websites/E-market places in China have to design their E-market places/websites so that it is more visible in Baidu. Till now China has proved its potential in th